A Qatar based Oil and Gas Services Company with an excellent
work environment needs self- motivated, energetic, ambitious, hardworking
personnel for the following position
Sr. Representative – Branding & Marketing
Education &
Certification:
• Bachelor’s Degree in Marketing
Responsibilities:
• Strengthens Brand Awareness: Help build, strengthen, and
amplify an organization’s brand awareness to all audiences, including
customers, business partners, employees, vendors, and communities.
• Ensures consistency and standards in message across all
channels: The Brand Manager working with cross functional teams establishes and
articulates the organization’s brand promise and ensures that all
communications consistently reflect that promise.
• Observes and analyses market trends and stays in touch
with competitor activity and industry best practices.
• Conduct market research and analysis to evaluate trends,
brand awareness & competition ventures.
• Further the brand image of Group as a leading supplier
with Customers and Principals (Current & Potential)
• Within the Oil & Gas industry (specifically with our
current / potential Customers) in Qatar & GCC (Kuwait, Oman). Specific
scope to be defined (Products & Services vs Customers).
• With OEMS (current principal companies that we work with /
potential principals). This scope should be clearly defined (Company names /
Products / Services / Geography etc.,
• KPI’s:
• Website activity: Metrics include the number of visits,
sessions, session duration, average time spent on a page, behavior flow, bounce
rate, and so on.
• Advertisement click through rate: A comparison of the
number of times an ad is shown (impressions) to the number of times it is
clicked on.
• Email performance: Measuring deliverability, open rate and
click rate of newsletters, company updates to Customers & Principals.
• Social mentions: A broad metric that covers the total
number of times the brand is actively mentioned on various social media
channels.
• Share of voice: Share of paid advertising in a competitive
space, organic search term volumes etc.
• Number of leads that reach our website (through a bot or
form). (KPI: Traffic to Leads)
• New Customers acquired through SM campaigns. (KPI: Leads
to Customers)
• Sales Volume generated through SM campaigns.
• Further the Employer Brand by providing visibility to our
jobs in geographies where we would like to attract talent from.
• Number of Candidates who have applied from different
geographies. (Applications per year / per position)
• Number of Job searches landing on Company Job page
/LinkedIn page/FB page etc.,
• Marketing Budget Management- Projections of costs,
approvals and utilization.- For the group and then subsidiaries broken down.
• Branding:
• Creating a CI manual, circulating, educating, and
implementing it across the group.
• Façade and general appearance of all company premises.
Boards , flags, pictures, posters etc in the premises.-
Standardization.
• Sales/ product brochures- print and digital: Designing,
updating and implementing for each subsidiary.
• Website – design/ appearance and updates- for all
subsidiaries.
• Exhibitions and webinars- CI implementation and
standardization
Skills &
Competencies:
• Very good communication skills (Verbal & Written)
• Very good interpersonal, consulting and presentation
skills.
• Strong fundamental knowledge in the related field.
• Independent problem-solving abilities and out of the box
thinking.
• Ability to adhere to deadlines from start to finish.
• Strong attention to detail and a high level of
organizational skills
• Must be under family sponsorship.
• Job location will be in Wukair
Experience:
• Minimum 5-6 years of work experience in the related job
function
Please submit your resume to: ptgcareers@gmail.com
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